"New connect" - It's not just about standard connecting.
Type of project:
Private job / commercial
Durations:
3 weeks
Scope:
Benchmarking
IA
Logo design
Prototyping
UI design
01 About the project
The challenge
As an entry-level product designer, developing this project alone was challenging. In addition, I was responsible for designing the logo and overall branding. The main challenge was designing an intuitive user interface that makes it easy to navigate complex search criteria and present the most relevant data in the results.
The goal
The goal of this desktop application is to help users find new connections for networking and collaboration by allowing searches based on unique criteria such as human design, personality type, mood availability, and biorhythm data. It aims to provide personalized and meaningful matches that go beyond traditional professional backgrounds, fostering more effective partnerships.
The solution
The solution is a user-friendly web application with a clear, intuitive interface. It uses advanced algorithms to match users based on specified criteria and presents search results in a simple, organized manner.
02 How I approached it
The UX process began with benchmarking to analyze competitors and identify effective features and design practices. User archetypes were developed to understand the target audience's needs and guide design decisions. I then organized the application’s content and features into a clear and intuitive structure through information architecture. Wireframes were created to visualize the layout and functionality, enabling early testing and refinement of design concepts.
Whole process of design in a nutshell
03 Benchmarking
Crunchbase
Description
Crunchbase is a platform that provides detailed information about companies, investors, and industry trends. It is widely used by entrepreneurs, investors, and researchers to track and analyze business developments.
Strenghts:
In-depth business data and analytics
Useful for market research and finding partners or investments
Robust database for tracking companies
Limitations:
Focuses more on companies than individual networking
Premium subscription needed for full data access
Description
LinkedIn is a professional networking platform that connects individuals with colleagues, employers, and industry peers. It is widely used for professional networking, recruiting, and personal branding.
Strenghts:
Emphasizes networking and professional connections.
Offers job searching, recruiting, and talent acquisition tools.
Enables personal branding and thought leadership.
Limitations:
Indeed
Description
Facebook, a widely used social media app, connects millions worldwide. Users create personal profiles, connect with friends, join groups, follow pages, and engage in conversations through comments and likes..
Strenghts:
Wide range of job listings
Insights into company culture through reviews
Tools for salary research and career advice
Limitations:
Focuses on job searches, not personalized networking
Lacks advanced features for specific collaborations
Before I started making wireframes, I created user flows.
This helped me understand the user journey better and make sure the app design was tailored to what users need and expect.
05 Key Features
Personalized Search Filters
Users can filter search results by typical criteria like experience, and unique factors like human design, personality type, mood, and biorhythm data. This helps them find connections that match both their professional and personal needs.
Interactive Dashboard for Connection Insight
The app's dashboard shows users data about their connections. Users can see which connections are successful, spot trends, and understand their networking better. This helps them choose future collaborators wisely.
AI-Powered Search
Users can use AI search by typing a description of their ideal collaborator. The AI quickly finds the best matches, making it easy to connect with the right people for their needs.
06 Logo design & UI design
Logo design
Aa
Montserrat
Font
Colors
User's card during searching
Dashboards' charts
Show results
Connect
View
Primary buttons
Map hovering
07 Result of design
Homepage
Searching
Searching - map view
User profile